Picture this: you’re in your kitchen, about to make lunch. You wanted something that’s very specific today, but you forgot the exact recipe. What do you do?
That’s right, you Google it.
It’s so common a practice that it seems silly to narrate all that. It’s so mundane and seemingly uninteresting because we do it all the time. That said, the world has been changing. The internet has, over time, become a more significant part of our lives. This also means that the world (and our practices) have begun to shift towards it. SEO exists because of the internet and its fast-expanding usage—to ignore its presence is just deliberately avoiding inevitable progress.
Marketing is difficult, no matter which type of industry you are in. This is even more so in the legal industry, where firms and individuals are often required to do everything with tact. It’s extremely in-demand, but also highly competitive.
However, there seems to be an aversion to legal marketing; and it’s ultimately an unfounded assumption that’s rooted in the refusal to adjust to changing times.
In this E-Book, we’re going to look at:
Why Legal Marketing is Essential
A Guide to DIY Law Firm Marketing
Your Legal Marketing SEO Checklist
It will hopefully shift the perspective on Legal Marketing as a whole, as well as present the internet as a new cultural element that’s never going to go away. Once your perspective has changed on the matter, we can guide you through the very basics of LAWYER SEO—a crash course that’s going to get you started.
source
p̷r̷o̷m̷o̷s̷m̷