As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics,...
When it comes to business, the old adage “You’ve got to spend money to make money,”...
Writing is a little like working out for me – I don’t love it, but I love...
A pandemic wasn’t really something any marketer could have predicted. Yet here we are, with COVID-19 still...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the...
Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. But...
A lot of research and planning goes into selecting the right CDP. But once you’ve decided...
Today, global digital services consultancy Infosys announced it will acquire German-based consulting agency oddity.
In addition to...
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American...
