The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some...
Numbers.
We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing...
Out-of-home (OOH) advertising isn’t just for the burger chain at the...
When you think of online advertising, what’s the first thing that pops into your mind? Google?...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency...
What is the first thing you do when you need new marketing ideas? What about when...
“We want to be treated as individuals by the brands we do business with,” said Katie...
At many companies, it can feel as if there are 100 miles between sales and marketing....
A white paper is a key document every B2B business should have.
Don’t get me wrong, it’s not...
