If we can measure it, it must be important. So, is our job to just determine how...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy...
Marketing automation platforms often play a central role in marketing technology stacks, especially...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital...
Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players...
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part...
No matter what industry you work in (or your experience level in that industry), a plain,...