Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach....
Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last...
If Camp MozCon has to come to an end, we wanted to send it off with a...
Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, <a href="https://martech.org/why-a-netflix-ad-supported-tier-would-be-exciting-for-advertisers/"...
Many businesses find creating a social media strategy overwhelming. There are so many networks available, and...
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the...
We asked our friends and combed the internet for examples of some of the funniest office...
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