This month, we’re going to explore the subtle differences between broad and phrase match negative.
A really...
As an online store, you drive traffic online. This means that, when people search for products...
You probably all know the answer to this question, since we covered this countless times. But John...
Recently, a client in the technology industry wanted to develop clear, easy-to-understand content that their audience could...
The folks over at RankRanger have begun to track how often the Things To Know box show...
Landing pages – they’re powerful, aren’t they?
When we click on an ad, it’s the landing page...
Hybrid search refers to merging search technologies — but the tech used to create hybrid search...
Here is a recap of what happened in the search forums today, through the eyes of the...
Relying on ads to make a sale on the first click is putting the cart before...